When one spouse has more financial resources than the other, an inherent imbalance exists in divorce cases. This imbalance typically occurs when the couple has just one breadwinner or when there is a substantial income difference between spouses. The more financially secure partner can drag out the process, drive up costs, or hide assets until the less financially secure partner concedes. The resulting community property division is often substantially smaller for the conceding partner.
A financial services start up, Balance Point Divorce Funding levels the playing field for spouses with high-dollar-value combined marital assets. A new concept in financial services, Balance Point provides direct funding for a comprehensive team of professionals to assist its clients in receiving a fair settlement. Balance Point invests in the outcome.
Strategy Development / Planning
Brand Identity Elements
Brand Communications Program
Brand Style Guide
The challenge for Landkamer Partners with Balance Point Divorce Funding, a financial services start up, was to achieve a high level of credibility from day one coupled with an approachable brand presence. A key clear mandate was to keep the long, but necessary, name and tag line in the forefront of the brand identity program so it was clear to both prospective clients and investors what Balance Point offers.
Our team developed a positive symbol that uses a division sign on top of an abstract sun form to create both a mark for the financial services firm and an “official seal.” The symbol conveys positive abstract cues of people, balance and equality symbology—the yin and yang. For the brand identity and communications system, a warm green palette is both inviting and engaging while the sculptured wood imagery works in contrast to evoke the legal profession and creates a solid, balanced feel.
Balance Point successfully launched in Beverly Hills, a core target U. S. market for the financial services startup, and has a roster of client cases currently in process. Balance Point was recently profiled in a New York Times cover story, on an MSNBC business segment, and by other media outlets.