Core Objects and Brand Heritage

With headquarters in France and California, ILOG—a worldwide leader in optimization and visualization applications—needed a corporate brand identity and brand communications that transcended cultural references and made a convincing statement to an expanding global customer base. ILOG’s founding identity was illegible and perceived as too subtle for North American and other worldwide markets where ILOG was gaining traction.

Program Scope

Brand Assessment
Strategy Development / Planning
Brand Identity Elements
Brand Communications Program
Brand Style Guide

Testimonial

“Landkamer Partners’ powerful new brand identity not only captured ILOG’s brand essence, it also helped us to establish a brand that denotes global leadership. Landkamer worked knowledgeably and smoothly with our joint American and European teams.”
Bill Scull, former Vice President, Worldwide Marketing, ILOG Software

Results

Our bold, sophisticated design evokes M.C. Escher’s mathematical art, which suggests that the impossible is possible—the perfect metaphor for ILOG’s mission. The cubes also represent core objects and components integral to ILOG’s technology. The colors evolved from the French flag, referencing the company’s brand heritage.

The identity was prominently featured in Graphis Logo. ILOG was recently acquired by IBM.