Innovation, Science and Purity

A minimum requirement when asking physicians to recommend your products is to project assurance and authority. Yet Klaire Labs, a manufacturer of pharmaceutical-grade hypoallergenic nutritional supplements, projected the opposite. The company looked ineffectual and out of date. Yet the company offered a line of probiotic supplements, one of the few products of its type available, that was in demand by highly-sensitive individuals because of its purity.

Program Scope

Brand Assessment
Strategy Development / Planning
Brand Identity Elements
Brand Communications Program
Brand Style Guide
Brand Line Packaging
Trade Show Environment
Website Development

Issues

In addition to the challenge of rebranding Klaire Labs to reflect the science-oriented attributes and innovation of Klarie’s leading edge probiotcs, an additional challenge confronted the Landkamer Partners team—how to tailor the new brand identity program and supplement packaging so that the products could be more effectively marketed in professional health care provider’s environments.

Solution

Our team identified Klaire Labs’ core attributes: innovation, science, and purity. We developed a comprehensive brand identity program with visual references to core attributes, a judicious use of white space, and an orderly information hierarchy. The pristine new presence allowed Klaire to compete with significantly larger category leaders.

Results

Klaire continued to grow as one of the first and only providers of pharmaceutical-grade probiotic supplements in the country making significant inroads into health care provider selling environments. Klaire moved to the next level and was acquired by ProThera and the line is now distributed by that supplier with the brand identity program intact. Klaire supplements are now widely available online on Amazon.