Transparency Made Visible

How do you convey that your software is the key piece that helps retailers and manufacturers collaborate on trade settlement issues? How do you instantly communicate the transparency that enables simultaneous visibility for both sides of the complex retail supply management and accounting process?

Solution

We developed a bold yet elegant answer: transparent typography and color blocks married with approachable imagery. Our redesigned signature—stylized, interlocking forms that create an “N” at their intersection—communicates at a glance that this company helps see through the trade accounting barriers standing between retailers and manufacturers.

We created the Clarity Through Collaboration tagline as well as the See Through Walls campaign that appeared on product literature, website, and other brand touch points at launch. Process diagrams were devised in the brand style color palette that conveyed Notiva’s neutral role and key benefit as the “Switzerland” between retailers and manufacturers.

Testimonial

“Notiva had been wearing a leisure suit. Mark Landkamer and his team created our new brand identity and brand communications and dressed us in Armani.”
Paul Connolly, Former Vice President of Marketing and Interim CEO, Notiva

Program Scope

Brand Assessment
Strategy Development / Planning
Brand Identity Elements
Brand Communications Program
Brand Style Guide
Website Development

Results

Our visual repositioning—targeted to retail audiences accustomed to an assertive visual language—helped Edina, Minnesota-based Notiva reach its next level: a successful recent merger with Performance Retail, Inc.