Branding Premium Performance

In the conservative financial services sector, any change in brand communications needs to be justified and quantified. Landkamer Partners brings those analytical skills—as well as a breath of fresh air—to financial services brands offering new products or seeking new markets. Our work in this sector is vigorous and original, departing from the obvious while remaining true to brand personality and satisfying every strategic requirement.

Signaling a change in business strategy, DCS, a successful, 30-year-old state and federal debt collections leader, created a new holding company and new subsidiaries that required a total rebranding. Our team identified Performant’s core attributes as premium and serious, but with an energy lacking in the category. Performant’s audience is primarily government officials.

We created a new corporate signature and brand communications program using images of dynamic architecture—government buildings, lobbies and corporate campuses—the environment of potential clients. The images conveyed solid heritage, while the perspectives and color system communicated moving to higher levels of excellence.

Program Scope

Brand Assessment
Strategy Development / Planning
Brand Identity Elements
Brand Communications Program
Brand Style Guide
Website Development

Testimonial

“Capitalizing on our premium service strengths, Landkamer Partners created a differentiated visual brand that moved our company and subsidiaries a level above the sea of sameness in the category and greatly enhanced our appeal and credibility.”
Maria Perrin, Senior Vice President of Business Development and Marketing, Performant Financial Corporation