Powerful Flexibility Within Structure

Saba, founded in 1997, is a global provider of on-premise and cloud-based software products that enable today’s fluid, constantly-morphing enterprises to manage change, accelerate growth, and observe performance within a solid, proven structure of processes. Saba’s global customer base includes over 51 percent of the Fortune 100 and over 1,100 companies in 150 countries.

Landkamer Partners was engaged to develop a revitalized brand identity program when new collaborative, social-based software solutions were about to be launched and to signal a shift in brand strategy and messaging to visionary transformation agents within enterprise organizations.

Program Scope

Brand Assessment
Strategy Development / Planning
Brand Identity Elements Refinement
Brand Communications Literature Program
Corporate PowerPoint Presentation
Brand Style Guide
Application to Website

Solution

Landkamer Partners revamped corporate brand identity system provides visual cues for Saba’s philosophy about the future of work—a fluid work environment and collaborative work style—married to the solid Saba structural process.

Saba solutions allow individuals and teams to “power up”—energize, motivate, and innovate. The brand identity program projects this key capability while also exemplifying the positive “multiplier” and “multi-directional” effect that results in gains in learning and creativity for individuals and collaborative teams.

A palette of “arrow-cube icons” feature people squarely at the center of the collaboration process and the icons are strategically used throughout all brand communication materials and on all touch points. The icons also represent clear, accelerated pathways that individuals and teams can utilize for quantum leaps in productivity, all possible within the Saba suite of products and solutions.

Landkamer Partners also boldly updated the corporate typography system to confidently reflect the brand strategy shift. The green “S” symbol form factor was not changed, but the green color slightly cleaned and brightened to enhance reproduction in all media and to better work with the overall brand identity color palette and visual vocabulary.