Corporate Brand Identity Development Services

Brand Identity Assessment / Planning

• Situation assessment
• Background materials review
• Management interviews (internal / external)
• Brand attribute review / clarification
• Visual audits (internal / external)
• Strategy development / planning
• Design / creative criteria development

Brand Identity Elements Development

• Basic identity elements: symbols, wordmarks, logotypes
• Signature configuration systems (primary, secondary)
• Sub-brand, ingredient brand identity elements

Corporate Brand Identity Communications

• Brand marketing literature systems
• Annual reports
• Corporate communications
• Website design, implementation (static CSS, CMS-driven)
• Packaging design
• Trade show environments
• Facility signage programs
• Environmental graphic design

Brand Identity Management

• Brand evaluation / revitalization
• Brand style and standards guidelines
• Brand identity image library development
• Brand packaging line extensions

Phase 1

Brand Assessment, Design Criteria Development

In Phase 1, we’ll review your business brand goals, positioning, key differentiation, and marketing strategies. We’ll also conduct an audit of your existing brand communications, as well as those of your competitors, to gain a full understanding of your brand needs and opportunities.

Steps

• Review existing research reports, business plans, and marketing materials.
• Conduct interviews: company executives, customers, partners and other key stakeholders.
• Conduct visual audit of corporate and brand communications.
• Conduct visual audit of competitor materials.
• Develop brand attribute profile and design criteria.

Phase 1 Deliverable

A creative platform that articulates brand attributes and establishes criteria to guide design exploration

Phase 3

Design System Extension, Brand Development

In Phase 3 we further refine and extend the selected design solution to all brand identity communications program deliverables—literature system, annual report, website, packaging systems, environmental graphic design (trade show booth, signage systems), etc.

Steps

• Develop preliminary systems.
• Demonstrate concept.
• Conduct presentation work session.
• Refine design.
• Conduct approval work session.

Phase 3 Deliverable

Final design refinements, approval of program to proceed to implementation

Phase 2

Preliminary Concept Exploration, Design Refinement

In Phase 2, our design team explores a wide array of concepts through a series of internal creative ideation sessions and critiques. These concepts are reviewed against design criteria and qualified to meet overall objectives.

Steps

• Explore preliminary design.
• Demonstrate concept.
• Conduct presentation work session.
• Refine design.
• Conduct approval work session.

Phase 2 Deliverable

Demonstration of appropriate prototype applications, enabling both Landkamer Partners and client teams to select the best concept for final refinement and further extension

Phase 4

Production, Implementation of Brand Identity Solution

In this final phase, Landkamer Partners prepares and delivers electronic files of the final design solution. We then coordinate and supervise implementation.

Steps

• Complete final edits and refinements for selected design solution.
• Create electronic art in required file formats.
• Conduct review / sign-off meetings with client prior to release of final art files.
• Supervise production / implementation vendors.

Phase 4 Deliverable

Final, approved design solution that meets the strategic marketing plan, goals, and objectives